FOUNDER-LEDCUSTOM-BUILTYOU OWN THE CODE
Replace themess of spreadsheetswith one system.
Custom software and websites built around how your business actually runs — the edge cases, the crew quirks, the workflow no off-the-shelf tool has a field for. Scoped, priced, and shipped by the one engineer you talk to. You own the code outright.
01THE STANDARD · FIVE WRITTEN PROMISES
Morals over money. Even when it costs us the invoice.
The number comes first
Scope, timeline and price agreed in writing — including what is deliberately not in V1 — before a line of code exists.
IN WRITING
You own all of it
Code, repos, domains and every account in your name on final payment. No license to renew, nothing held hostage.
100% OWNERSHIP
One person, start to finish
Whoever scopes it builds it and supports it. No account manager relaying messages, no junior handoff.
FOUNDER-LED
Bug warranty, written down
90 days on websites, up to 150 days on custom software. Bugs are mine to fix, not yours to pay for twice.
90–150 DAYS
I'll talk you out of it
If a $60-a-month tool already solves your problem, I name the tool and tell you to buy it. Losing an invoice beats losing trust.
EVEN IF IT COSTS ME
02TWO DOORS IN
Which one are you?
03THE MATH · MOVE THE SLIDERS
What is manual work costing you?
Double data entry, dispatch mistakes, reports rebuilt by hand every Monday. It's a real line item — it just never shows up on an invoice.
BURNED ON BUSYWORK — PER MONTH
$5,416
PER YEAR
$65,000
PAYBACK ON A BUILD
4.6 months
- Cut admin overhead by up to 40%
- Reclaim 10–15 hours per manager per week
- Grow the business without growing headcount
ESTIMATE ASSUMES A $25,000 V1 · NO COMMITMENT
04THE HONEST COMPARISON
Four ways to solve this. I’m not always the right one.
| Comparison criteria | MERRILL DIGITAL | TYPICAL AGENCY | OFF-THE-SHELF SAAS | CHEAPEST FREELANCER |
|---|---|---|---|---|
| Who you actually talk to | The engineer building it | An account manager | A support ticket queue | Whoever's free that week |
| Who owns the code | You, outright, on final payment | Often the agency | Nobody — you rent it | You, if they hand it over |
| What it costs in year three | $0, or an optional retainer | A new retainer and a new team | Per-seat fees, forever, rising | The cost of rebuilding it |
| How well it fits your workflow | Built around yours | Built around their template | You bend to theirs | Whatever shipped fastest |
| Time to a working V1 | 6–12 weeks | 4–9 months | Instant, then months of workarounds | Unpredictable |
| What happens after launch | Bug warranty, then support if you want it | Handoff to juniors | A roadmap you don't control | Usually unreachable |
| Will they tell you not to buy | Yes — in writing | No | No | No |
WHERE I LOSE
If you need it live in 48 hours, need 24/7 staffed phone support, or need ten people building in parallel — an agency or an existing SaaS product is genuinely the better buy. I'll tell you that on the first call instead of taking a deposit.
05SHIPPED WORK
Real systems. Real businesses.
LIVE · BOOKKEEPING
Internal Operations OS
Job tracking, reporting, and team coordination in one hub. Killed triple data entry across three disjointed SaaS tools.
15 hrs/week saved
BETA · iOS & ANDROID
Primis & Structura
A fitness app with macro tracking and streaks, and a multi-tenant recurring-checklist platform for teams that run the same process weekly.
In beta
★★★★★
“Organized and proactive throughout. Clear communication, regular progress updates, and delivered on schedule.”
- QUALITY
- 5.0
- SCHEDULE
- 5.0
- COST
- 5.0
06WHAT WE BUILD
If it runs your business, it can be built.
01
Systems that run the business
One place where the work actually lives — built around your operation instead of forcing your operation into someone else's software.
- Operations hubs & business dashboards
- Field service, dispatch & scheduling
- Job, crew & work-order tracking
- Client and tenant portals
- Inventory, assets & maintenance history
- QuickBooks, Stripe, payroll & API integrations
- Reporting that builds itself
From $25,000
V1 IN 6–12 WEEKS
02
Websites that bring in work
Custom-coded, fast, and built for search from day one — then handed over with every account in your name.
- Lead-gen and service-business sites
- Local SEO & Google Business Profile
- Search Console + analytics, set up and handed over
- Migrations off Wix, Squarespace & GoDaddy
- Landing pages & campaign builds
- Booking, quoting & lead-capture flows
From $3,000
SHIPS IN 1–4 WEEKS
03
Apps & products
From a rough idea to something real in the app store or the browser — with the backend and admin tools to actually run it.
- iOS & Android apps
- Web apps and admin portals
- SaaS products and MVPs
- Backends, APIs & data models
- Automations and internal tooling
- Beta program → public launch
From $25,000
SCOPED INDIVIDUALLY
AFTER LAUNCH
Managed services if you want them — dedicated hosting we monitor, feature work at a reduced rate, and a direct line to the person who wrote your code. From $375/month, optional, never a lock-in. See what managed services covers.
NOT ON THE LIST?
The list is a starting point, not a boundary.
If it can be built with software, bring it. Tell me the idea and you'll get a straight answer on whether it's worth building, what it'd take, and whether something off the shelf already does it better.
07WHEN NOT TO HIRE ME
Three times I’ll tell you to spend the money elsewhere.
No studio publishes this page. That's the point — if I'll be straight with you about the work I shouldn't take, you can trust me on the work I should.
CASE 01
You need a site this week, for under $500
Squarespace or Wix will get you online faster and cheaper than I can, and for a brand-new business that's the right first move.
What I’ll do instead: tell you which builder fits, and set up your Google Business Profile on the call. No charge.
CASE 02
An existing tool already fits how you work
If Jobber, Housecall Pro, or ServiceTitan already matches your workflow, buy it. Custom only wins when the tool fights you — not when it fits.
What I’ll do instead: name the tool, and quote a flat fee only if you want help configuring it properly.
CASE 03
You need an ERP for 200 people in six states
That's a staffed team with a project manager and a support desk, not one engineer. Anyone telling you otherwise is selling you a rescue project.
What I’ll do instead: say so on day one, and point you at people who staff work at that scale.
08HOW IT GOES
Idea to shipped, without surprises.
STEP 01
Discovery & scoping
We map V1, name what's out of scope, and hand you a timeline and cost before any code is written.
STEP 02
Design & prototype
Interactive wireframes so you can feel the product before production code starts. Fast, direct feedback.
STEP 03
Build & iterate
Working software in short sprints. You see progress weekly and course-correct before anything goes too far.
STEP 04
Launch & stay supported
Bug warranty included, then hosting, monitoring, and direct access to the person who built it.
OUR OWN PRODUCT · LIVE SAAS
We don't just build software. We ship and run it.
Punchless is ours — GPS-geofenced timecards for field crews. Timecards draft themselves the moment a truck hits the job site, then export straight to payroll. It's the proof behind everything we build for you: real production software, operated by the same person who'd build yours.
GPS-verified
Every timecard backed by an audit trail — no guesswork, no disputes on Friday.
Payroll-ready
Exports to QuickBooks, ADP, Gusto, Paychex, and CSV.
HVAC to GC
Plumbing, landscaping, electrical, and every crew on the move.
09BUILD YOUR OWN SCOPE
Price it yourself. Right here, no form.
Everyone else says "contact us for pricing." Pick what you actually need and watch the range move — it's the same math I'd do on a call, and it costs you nothing to look.
10STRAIGHT ANSWERS
Things you’re probably wondering.
Custom websites run $3,000–$9,000. Operations software and mobile apps start at $25,000, and most V1 builds land between $25,000 and $65,000. Scope, timeline, and cost are defined before any code is written — no surprise invoices.
Websites ship in 1–4 weeks. A scoped V1 of custom software takes 6–12 weeks depending on complexity. The timeline holds because the scope is settled before we start.
Yes, fully — yours on final payment. No vendor lock-in and no subscription required to keep using it. We build on proven internal frameworks to move faster, but everything built for your business belongs to you.
Every project ships with a bug warranty: 90 days for websites, up to 150 days for custom software. After that most clients move to a managed retainer — dedicated hosting, monitoring, feature work at a reduced rate, and direct access to the person who wrote the code. Optional, never required.
That's how most of the best projects start. Discovery exists exactly for this — we turn the rough conversation into a defined V1 with a number attached before anything gets built.
Yes, and it happens. If an off-the-shelf tool genuinely solves your problem, I'll name it and tell you to go buy it. Morals over money isn't a slogan — it's why the referrals keep coming.
GET IN TOUCH
Have a project in mind? Let's scope it out.
A rough idea is enough. Three fields and I have what I need to reply with something useful — within 24 hours, from me, not a sales rep.
- PHONE
- (385) 421-0455
- RESPONSE TIME
- Within 24 hours
- BASED
- West Jordan, UT · Remote
OR SKIP THE WRITING
Grab a time directly. Thirty minutes, no pitch deck — you describe the mess, I tell you whether it’s worth building.
BOOK A 30-MINUTE CALL →